Objectives

Stadiums and arenas are packed with fans, ready to spend money—usually in cash—on merchandise, snacks, and souvenirs while cheering on their team. Recognising the Toronto Blue Jays Stadium as a prime opportunity, XTM Canada saw a chance to enhance the fan experience with a solution that would change how money is spent at the venue.

XTM Canada partnered with Azimut to introduce cash-to-card kiosks powered by Azimut’s hardware-agnostic Experience Development Software Kit (EDK), allowing fans to quickly convert their cash into open-loop prepaid cards. This seamless software solution made transactions at stadium outlets faster and more efficient.

Key objectives included:

Make it easy for fans to convert cash into a prepaid card for use at the stadium
Leverage Azimut’s React-based SDK for seamless kiosk integration and user experience
Speed up the transaction process and reduce long lines
Allow fans to use their cards at various stadium outlets for added convenience

Challenges

Before implementing the cash-to-card solution, stadium visitors faced several hurdles:

Long transaction times, especially during high influx times like game days
Cash-only customers lacked an easy way to access digital payment methods
Managing cash handling, including security and tracking

Solution

XTM Canada partnered with Azimut to enhance the fan experience at the Toronto Blue Jays Stadium with a seamless cash-to-card kiosk, also known as a reverse ATM. The system included:

Azimut Cash-to-Card Kiosks: Self-service machines where customers can insert cash and register for a prepaid card.
Cash-to-Card Software: Powered by Azimut’s EDK software, the kiosks enabled smooth cash-to-card conversion with a user-friendly UI, ensuring a seamless experience.
Minimal Customer Information: The system only asks for the cash amount, minimising KYC requirements.
PIN Generation: The API binds the QR code behind the card to the amount inserted, generating a 4-digit PIN for each card.

Overview

The customer approaches the kiosk and initiates the process
The kiosk prompts the customer to enter the amount to be converted into a prepaid Mastercard card (minimum CAD 100)
The kiosk contains cards with QR codes printed on the back
Once the customer inserts the amount, the QR code behind the card is scanned, triggering an API request
The API generates a 4-digit PIN for the card
The kiosk issues the card and prints a receipt which includes the PIN

Results

Implementing reverse ATM kiosks at the Toronto Blue Jays Stadium has been a success. Key results include:

Fast cash-to-card conversion process with minimal waiting time
More customers were able to use digital payment methods, leading to increased spending at stadium shops
The self-service kiosks enabled cash automation, reducing the need for manual cash handling

Conclusion

Azimut's SDK enables the development of intelligent, React-based apps that seamlessly integrate with various hardware peripherals, powering solutions like XTM Canada's cash-to-card kiosks and offering a modern self-service experience.